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TL;DR: M3M India and Smartworld Developers have partnered with Elie Saab to deliver ₹3,500-cr branded residences in Gurugram (300 four-bed units) and Noida (650 mixed units), scheduled for completion by 2030. ELIE SAAB will lead interior and aesthetic direction for these ultra-luxury projects.
Elie Saab-branded ultra-luxury residences arrive in Delhi‑NCR
M3M India and Smartworld Developers have teamed up with international fashion and lifestyle brand Elie Saab to develop two high-end branded residential projects across the Delhi‑NCR corridor. The combined investment is approximately ₹3,500 crore, bringing ELIE SAAB’s signature aesthetic to premium living spaces in Gurugram and Noida. These projects strengthen the luxury housing pipeline in NCR ahead of a targeted completion by 2030.
Project snapshot: Gurugram (Sector 111, SCDA)
The Gurugram development by M3M India will be located in Sector 111 within the Smart City Delhi Airport (SCDA) zone and will comprise around 300 large-format apartments. Units will be designed as expansive four-bedroom residences, with sizes ranging between 4,200 sq ft and 4,650 sq ft. Positioned inside a larger mixed-use precinct, the project aims to combine ELIE SAAB’s curated interiors and premium amenities to appeal to discerning buyers and NRI investors seeking branded residences in Gurugram.
M3M’s focus on high-end developments across the Noida‑Gurugram belt is already visible in its portfolio, including landmark projects such as M3M The Cullinan – Sector 94 Noida, reinforcing buyer confidence in delivery and design quality.
Project snapshot: Noida (Sector 98)
Smartworld Developers will build the Noida project on nearly six acres in Sector 98, delivering roughly 650 residential units. The mix includes about 200 large three- and four-bedroom apartments sized from 2,850 sq ft to 3,810 sq ft, while the remaining ~480 units will be 1BHK and 2BHK apartments to capture a broader demand profile. For buyers tracking premium Noida options along the expressway corridor, this development complements the growing portfolio of high‑spec projects such as Smart World Sector 98 – Premium Residential Apartments on Noida Expressway, and it sits within a strategic cluster of luxury residential offerings.
Given the Noida project’s scale and mix, Smartworld aims to balance exclusivity for larger homes with attainable luxury for smaller households, while maintaining the ELIE SAAB-branded interior and design language across residences.
Branded residences: what Elie Saab brings
These will be fully branded residences: ELIE SAAB will be associated with interior design direction, aesthetic curation, and lifestyle detailing. Branded residences typically deliver a differentiated product — consistent high‑quality finishes, bespoke design elements, and lifestyle services aligned with the designer brand. For premium buyers, the brand association can enhance resale value and buyer confidence in fit-and-finish standards.
Why this matters for NCR real estate buyers and investors
- High-end positioning: A combined ₹3,500-cr investment signals strong developer confidence in luxury demand across Gurugram and Noida.
- Location advantage: Sector 111 (SCDA) in Gurugram and Sector 98 in Noida are well-connected locations that benefit from expressway access and proximity to business hubs.
- Product diversity: Large-format four-bedroom options alongside 1BHK/2BHK apartments create a cross-segment appeal for families and investors alike.
- Brand premium: ELIE SAAB’s curated interiors are expected to offer a distinct value-add that can support premium pricing and long-term appreciation.
Delivery timeline and expectations
Both projects are scheduled for completion by 2030. Buyers interested in branded luxury homes should monitor launch timelines, inventory mix, and payment plans. For those researching premium alternatives on the expressway corridor, projects like M3M Jacob & Co Residences – Ultra-Luxury Homes on Noida Expressway provide a useful benchmark for finishes, amenity standards, and pricing trends within the ultra-luxury segment.
How to evaluate these branded luxury launches
When assessing branded residences, consider:
- Brand involvement: depth of design and operational role taken by the brand.
- Developer track record: on-time delivery and quality control across previous projects.
- Unit sizes and functionality: how layouts meet lifestyle needs for families or investors.
- Location and connectivity: proximity to transit, employment hubs, healthcare and schools.
These ELIE SAAB-branded projects by M3M India and Smartworld Developers represent a strategic move to elevate luxury residential offerings in NCR. With a mix of ultra-large apartments in Gurugram and a diversified Noida inventory, the launches are positioned to attract premium end-users and investors seeking branded, design‑led homes in the region.
Stay informed: track developer releases, site visits, and official launch announcements to evaluate pricing, floor plans, and payment structures as they are revealed ahead of the 2030 delivery horizon.
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